American farmers are broke, so when today’s guest heretic Charlotte Smith started her grass-based farm, she wanted to make sure she wouldn’t go out of business in two years because she couldn’t make ends meet. She’ll share how she helps farmers to earn a living wage, discuss the controversy over the food that rocked her world and tell us about her involvement in the Farm to Consumer Legal Defense Fund.
Tune in again next week for part two of our interview where Charlotte will discuss how she runs a sustainable milk farm, how she cured her family’s health problems with raw milk, and what to do when the US government, big pharma and big agriculture aim to take away your access to the foods you need to stay well.
Charlotte Smith was named a food rebel, pioneer and visionary by PBS’s Food Forward TV, and a “Pioneering Leader in Raw Milk Production” by Mark McAfee, CEO Organic Pastures Dairy, and Food Tank named her one of the 25 “World’s Most Influential Women in Food and Ag” Charlotte Smith has created a sustainable farm-to-consumer business selling premium meats, poultry, eggs and milk. After witnessing one too many small business owners close up shop after being run ragged and still not being able to pay the bills with their sales, she founded 3 Cow Marketing to help others transform their marketing skills and begin to live the life they always dreamed of.
Highlights from today’s episode:
05:33 ~ How to price so you stay in business.
11:33 ~ Why marketing for female farmers is different.
22:43~ Things most farmers are doing wrong.
34:08 ~ The value of relationships with customers.
40:16 ~ How big pharma and grocery stores fit into the mix.
47:37 ~ The top two sacrifices farmers make and why they’re ironic.